Dashboards often provide at-a-glance views of key performance indicators (KPIs) relevant to a particular objective or business process. In the other, "dashboard" is another name for "progress report" or "report."
That's exactly what this is. A brief overview of all the data we've collected for your website and/or advertising partners. This displays data relevant to you at a glance. Clicking into any one of the charts/graphs displayed will bring you to a more detailed report.
Recent Trends - Last 30 Days
Your recent trend data shows you, at a property level, how a handful of your listings are performing. Occasionally you'll see a + or - 100% which usually indicates that the property has been added or removed since the previous month. It does not indicate a problem, its simply reporting the change.
Top Lead Sources / Used Service - Last 30 Days
This section is displaying the top performing listing partners and your most used listing partners of the last month. You can see here if your top used partners are performing for you at the same level you're using them. You can use this to quickly determine if there are any changes needed with where you distribute your ads based on return on investment.
Website vs Advertising Leads - Last 30 Days
This chart is a visual representation of how your properties are performing on your website vs how their ads are performing. You should see that both will rise and fall at the same time and if anything appears drastically different, you might want to take a look into what's going on.